S2E2 - The Ironclad Business Case

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In this episode, we will discuss how to solve the Financial Puzzle by illustrating in black-and-white terms that it is worth the money.  During this episode, we will also discuss buyer types and why it is important to present the numbers in the way that is best for them to help preserve the Emotional Puzzle as well.

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Music composed and performed by Will Hackerson.

Om Podcasten

Welcome to Octane! Ignite the spark and fuel the flames! When you are cold in the wilderness, fire is a game-changer. It's what helps you survive, and lighting a fire has two phases: 1) the initial spark, and 2) getting that spark to grow into a nice fire. Octane is all about helping growth companies understand how to create the initial spark of growth and then nurture that flame during those early, tenuous moments to create the sales culture necessary for hyper-growth. For those that have experienced hyper-growth with me, I will be sharing some grounding principles and new learnings.