Jeff Kauffman, Founder of Founder of Parachute / JUMP, on Community Building for Web2 & Web3 Marketers

Jeff Kauffman is the founder of Parachute and creator of JUMP, a tokenized web3 community for those in the marketing and advertising industry. Every week, the community co-creates an industry brief and publishes it to JUMP's Newsfeed within jumpcommunity.xyz.Prior to JUMP, Jeff spent 15 years building digital and social strategy services for global brands, giving him the expertise to build community & see the opening for how brands could enter into this new phase of the internet.On this podcast we cover:Jeff's love for building communities How tokens organize people on the internet that an email list can’tJeff's vision for how Web2 marketers should be using blockchain techWhat brands will need to focus on to meet these visionsWhat element of blockchain tech marketers are focused on in November '23JUMP's world tour!To follow Jeff Kauffman on Twitter, go to, https://twitter.com/jeffkauffmanjrTo follow Parachute on Twitter, go to, https://twitter.com/parachuteXYZTo follow Jump on Twitter, go to https://twitter.com/jumperstweeting