Insights on Food Entrepreneurship and Evolving with Jason Gibb

In this insightful episode, we are joined by Jason Gibb as we delve into the complexities of rebranding and repositioning a food product that initially struggled to connect with its target audience. Discover the nuanced balance between consumer insights and entrepreneur resilience that is key to a successful brand makeover. Jason also shares his journey from olive oil to being a community pioneer with Bread and Jam and how he is now navigating the plant-based sector.

Om Podcasten

Oh For Food’s Sake unravels the challenges faced when working in the food industry whether you are in an employed role or a business owner. We are your hosts, Amy Wilkinson and Lucy Wager and offer you a new discussion drawn from our own experiences in the industry from stress, burnout and resilience to working with retailers, setting up on your own and much more. There will also be guest interviews from our food industry network to explore these challenges further giving you a comprehensive offering of stories, tips and advice through this rewarding industry.