Success Is How High You Bounce When You Hit Rock Bottom - and with Adam Ashburn
This week I’m on a Mission with Adam Ashburn, marketer extraordinaire, and one of the first members of the incredible Empire companies, having used his marketing skills to raise the company up from a small concern to a seven-figure business. Adam joins me to share his heartfelt and sometimes highly personal story, one that has been beset with challenges but which has now flourished into true success, as well as the techniques that he has developed and used across his business journey - ones that have enabled the Empire group of companies to become some of the most successful in the UK. KEY TAKEAWAYS From a leadership point of view, we attain much more credibility if we have been hands-on when it comes to the different facets of running a business. Many businesses talk about values and beliefs, and how they should be at the heart of the company. But many seem to forget this vital tenet as they grow larger. Values are what set us apart. Marketing is not a static process. Marketing is constantly evolving and must be treated as an organic, bespoke experience every time. It's okay to be down sometimes. We need to give ourselves a break when the challenges get too much. Displaying an emotional response to a situation is not a sign of weakness. BEST MOMENTS 'I started to fall in love with the whole process around growing a business' 'You absolutely do need to roll your sleeves up and just get stuck in' 'Everything we do is filtered through the values' 'Marketing is understanding people well enough so that you can get a message across to them appropriately' VALUABLE RESOURCES On A Mission - https://omny.fm/shows/on-a-mission Adam Ashburn LinkedIn - https://www.linkedin.com/in/adam-ashburn-0a064547/?originalSubdomain=uk YouTube: https://www.youtube.com/c/EllieMckay