Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”
On Strategy Showcase - En podcast af Fergus O’Carroll
Kategorier:
After decades of “Choosy Moms Choose JiF,” how could a brand your mom served you as a kid now be the brand you choose for yourself? Publicis, New York shares the strategy story behind "That Jifing Good."
