How Artists & Brands Can Make Lasting Impact Together with Eric Davidson

Wanna know how artists and brands can make more impact together? In this episode, Matt Gottesman @mattgottesman sits down with Eric Davidson (Head of Culture Media at the Tenth Man) and they go all-in on transparency and alignment between brands and the artists they collaborate with, how authentic content is the only way to build community amongst fans, followers and brand advocates, how content is overall influencing culture, how the digital world is changing the way in which artists communicate, the creative direction artists now have when it comes to their own brands and how they interact with other brands in the process, expressing your most authentic self and much more…   1:10 Introducing guest, Eric Davidson! 4:00 If the world ended and you could save only three albums, which ones would they be? 7:05 Name an influential person, living or nonliving, that you would want to interact with. 8:35 What is the best music-focused film for you? 10:10 What is an important book, podcast, or platform that has helped you navigate your creativity and passion? 12:20 Why do you think they have inspired you the most? 15:00 How did you get to where you are now? 21:35 Creating the publication that you want to see. 23:10 Mixing famous talent with up-and-coming talent. 26:30 What is the relationship between creators and brands? 29:20 What is your role at the Tenth Man? 30:55 Do you have a project that you particularly enjoyed working on? 33:50 What is the energy like during a prolonged project? 36:10 How do you manage your authenticity in your content and the content you create with others? 40:50 Keeping your freedom and authenticity when working with brands. 43:20 How is the younger, modern audience influencing brands and their authenticity? 47:15 How can brands use authenticity to relate with consumers? 49:15 Keeping an ear to the culture. 50:55 Do you feel a sense of responsibility for how your content influences culture? FEATURED GUEST: Eric Davidson Instagram: https://instagram.com/erickydavidson  Instagram: https://instagram.com/tenthmanhello  Website: https://thetenthman.com    OUR HOST: Matt Gottesman Instagram: https://instagram.com/mattgottesman   FOLLOW US: YouTube | https://bit.ly/OrloveUTC  Facebook | https://bit.ly/2T9Q1ur  Instagram | https://bit.ly/2Z5nN7N Website | https://bit.ly/2zA5yNc  Website | https://bit.ly/2zA5yNc