Friday Lunchtime Lecture: Leveraging data insights through storytelling

Corporations are often overwhelmed with the amount of information they create. IBM estimates that around 2.5 quintillion bytes of data are created every day. The rise of big and open data has exposed the struggle to communicate insights to an untrained audience. With the growth of open data, the challenge has grown from being able to analyse data to being able to share it in engaging ways. Applying practical steps can help you to use data in storytelling while creating a clear and convincing argument. About the speaker Isabelle Marchand is a senior data journalist for Lloyds Banking Group (LBG). She has produced visualisations, infographics, interactive infographics and online tests for companies such as Dropbox, the Ford Motor Company and the World Bank. She has been a guest speaker at a number of events including Viz-Fest and the Open Data Summit. Isabelle has completed a Master’s Degree in International Journalism at Brunel University, as well as a Master’s Degree in Written Press at the French Ecole Superieure de Journalisme de Paris.