SF New Deal: A model for the future

Lenore Estrada, like many of us, was set up for a good year heading into 2020. She had just broken ground on a new site for her bakery, Three Babes Bakeshop, and was scaling up her operations. Then, everything had to be put on hold. At this moment, Lenore decided to use the tools of entrepreneurship and her experience in the food industry to make a difference.

Lenore launched SF New Deal with the goal of providing income for workers and meals for those who have been hurt by COVID-19. Now, SF New Deal has disbursed over $3 million to small businesses and delivered over 300K meals to people in need. Lenore and I spoke about how she started SF New Deal, the broader implications this crisis is having on under-resourced communities, and how we can use her experience as a model for others who want to join the fight.

Om Podcasten

Out of the Crisis, a podcast hosted by myself, Eric Ries, highlights leaders from all sectors who are providing and coordinating relief efforts during the COVID-19 pandemic. No one is more heroic than the healthcare workers and those on the frontlines treating the sick. But there’s also a role for others, particularly those in positions of privilege, to play in this crisis. As I’ve worked to make my own contributions, I’ve crossed paths with many different people and organizations offering their skills, expertise, and resources to get aid to essential workers and the sick. I created this podcast to share these inspiring stories in real-time, but also as a call to action. If you think you can help, do. If you want to help but don’t know how, the people in these episodes will guide you towards ways to get started. They’re helping to lead us through and eventually out of the crisis and offering tools for joining the effort.