Episode 134: The 2022 marketing power of the 1922 marketing tactic

Episode 134 includes: Why you should start using this 100 year old marketing tool How to create 'evergreen' content for your website Plus on the show this week, the benefit of being a vigilant MSP owner Featured guest Thank you to Len Herstein, author of Be Vigilant!, for joining Paul to talk about what complacency is, why it's so dangerous and what MSPs can do to identify and fight it. Len has over 30 years of experience in business and brand marketing. Prior to founding his marketing and events company (ManageCamp Inc.), Len innovated, managed and grew brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco. Since 2015, Len has served as a reserve deputy sheriff with the Douglas County Sheriff’s Office in Colorado. Connect with Len on LinkedIn: https://www.linkedin.com/in/lenherstein Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ In discussing printed newsletters, Paul mentioned the 'No BS' newsletter and series of books from the direct response marketing expert Dan Kennedy: https://www.amazon.co.uk/B-S-Direct-Marketing-Non-Direct-Businesses/dp/1599185016 https://marketingsecrets.com/programs/newsletters Find out more about Paul Green’s MSP Marketing Edge: https://www.mspmarketingedge.com/ Right now you can watch the extended interview with this week's featured guests on the YouTube channel: https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show 'Another Byte', from this coming Thursday: https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng Thank you to Tony Capewell from MSP Dark Web for recommending the book Retention Point by Robert Skrob: https://www.amazon.co.uk/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289 https://uk.linkedin.com/in/tonycapewell In next week's episode, Paul will be joined by Harry Brelsford from SMB Nation to talk about how about what mergers and acquisitions might mean for MSPs in 2022: https://www.linkedin.com/in/harryb Subscribe to Paul's YouTube channel: