Episode 199: MSPs: Uncover prospects' pain points to sell more

Episode 199 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Improve your productivity by eliminating 'noise' 07:00 Sell more by uncovering prospects' pain points 13:40 Communicate effectively with your non-technical prospects Featured guest: Thank you to professional speaker and communications expert Don Colliver, for joining me to talk about how MSPs can sell more by communicating their knowledge and expertise more effectively with non-technical people. Don Colliver writes and delivers technical presentations at technology conferences including CES, RSA, Black Hat, and Dreamforce for companies including Adobe, Cisco, DisplayLink, and Varonis. He teaches technical public speaking internally at Google and around the world. He will be speaking at the 2023 Toastmasters International Convention in the Bahamas. Don toured internationally as a theatrical Clown for contemporary circus company Spiegelworld (producer of Absinthe) and performed with the Blue Man Group. Don won the 2017 Toastmasters International District One Tall Tales Speech Championship and he recently released the #1 bestselling book Wink: Transforming Public Speaking with Clown Presence. Don graduated from Boston University and holds certificates in Cybersecurity, Design Thinking, and Instructional Design. Connect with Don on LinkedIn: https://www.linkedin.com/in/doncolliver/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to the MSP Marketing Action Monthly magazine: https://www.paulgreensmspmarketing.com/action/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast