Episode 50: How can your MSP compete against the big boys?

In this week's episode It's time to be more like David and stop worrying about Goliath. If there's a massive dominant MSP operating in your marketplace, Paul has some invaluable advice this week on how you can dodge, duck and weave your larger competitor... and actually become a better and stronger MSP along the way Also in this week's show, if you've ever sat down and thought to yourself "if only we had a really simple marketing plan" - you've come to the right podcast! Paul welcomes a special guest who has the ultimate guide on how to systemise a brilliant marketing plan Paul also looks at the beauty and power of a multi touchpoint marketing campaign. Plus how you can free yourself from the day-to-day clutter in your life, work less and take more holidays Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned the brilliant book – They Ask, You Answer by Marcus Sheridan Find out more about Paul Green's MSP Marketing Edge (in which there is a multi touchpoint 'campaign in a box' about ransomware) For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win Paul's special guest was author and marketing coach Cody Butler, talking about how exactly to make a great marketing plan. Check out his book The 90 Day Marketing Plan on Amazon or get a digital copy at the90daymarketingplan.biz Many thanks to James Newell from Clear Sales Message for recommending the book The 4-Hour Work Week by Tim Ferriss Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul's special guest on November 3rd will be cyber security sales expert Jennifer Bleam from the MSP Sales Revolution talking about current trends in cybersecurity and how you can leverage these to sell more to your clients Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh, every Tuesday, for MSPs around the world. This is Paul Green's MSP marketing podcast. Paul Green: Oh my goodness. I can't believe I've