Episode 65: Why your MSP should phone every old prospect

In this week’s episode It’s the MSP equivalent of putting your hand down the back of the couch, to see what you might find! On this week’s show Paul explains how old forgotten data could uncover some brand new surprise revenue for your MSP Also – starting to use the services of a part-time virtual assistant could be even easier than you think. Listen as Paul’s joined by an expert in the field to explain how you make it cheaper and hassle-free to get help Plus on the show this week, why you need to create a financial forecast more than ever before. And a listener book recommendation that could even improve your business karma Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Paul mentioned the tool for tracking time Timeular Paul’s special guest was Barnaby Lashbrooke from Time Etc, talking about how best to use a virtual assistant Many thanks to John Vuong from Local SEO Search for recommending the book Give and Take by Adam Grant Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On February 16th Paul will be joined by Brenna Loury from Todoist, talking about how to improve time management and productivity Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: You’re very welcome to episode 65 of the podcast. Here’s what we’ve got coming up for you this week. Barnaby Lashbrooke: Lots of people let the day run away from them because they’re pummelled with distractions that they haven’t planned for. Paul Green: We’re also going to be talking about why your MSP should phone every single old prospect, every single one, and why it’s a critical part of the numbers game. That’s so important in marketing. I’m also going to tell you later on how you can get a free copy of my book on MSP marketing, and we’ve got a great book suggestion from another marketing expert. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: I have a great accountant, his name is Rob Bowden, and he’s one of those accountants who is not just interested in the numbers, he’s interested in what’s caused the numbers. He has a real passion