Episode 69: This should be your MSP’s marketing funnel

In this week’s episode Embrace the ‘science’ and say goodbye to your marketing appearing to be frustratingly random. This week it’s all about Paul’s formula for a great marketing ‘funnel’. You can make it much easier to attract new leads and turn them into clients with this detailed 10 step marketing machine Also on this week’s show, how to increase the fun at work and improve productivity at the same time – it really is a win-win Plus details of six new monthly recurring revenue streams and a brilliant book recommendation from a productivity expert Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book In talking about multi touch point campaigns, Paul referenced the content back in Episode 50 Paul’s special guest was Paul Charnock from Plexa talking about how to sell white-label marketing services to your clients Many thanks to Barnaby Lashbrooke from Time Etc for recommending the book Alchemy by Rory Sutherland Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On March 16th Paul will be joined by Andrew Wallace from SmileBack talking about how to keep your clients for longer by collecting feedback Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello and welcome back to another podcast. Here’s what we’ve got coming up for you this week. Paul Charnock: You’ve now got six monthly revenue streams that MSPs can sell. Paul Green: We’re also going to be talking about marketing funnels. In fact, I’m going to explain what a marketing funnel is and tell you what your MSPs marketing funnel really should look like. Paul Green: Plus I’ll be offering you a free book, a chance for you to get a copy of my book on MSP Marketing. And we’ve got a book suggestion from a productivity expert who’s helping thousands of business owners around the world to get more done. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Over the last year or so I’ve got into a really good habit with this podcasts, whereby I record it around about a month before it goes out. So as I’m speaking to you now, it’s cu