Episode 75: How to pick a vertical for your MSP

In this week’s episode If you want to make your marketing 10x easier, you need to pick a vertical or niche to target. Many MSPs have a vertical that sits alongside their general business. In today’s podcast, Paul tells you the easy way to pick a vertical, and how to dip your toe in to see if it’s the right vertical for you Also on the show this week, when you should and shouldn’t hand over your marketing to an agency Plus – what are your personal goals? How does your business help you get to those goals? How are your goals changing over time? Paul’s special guest this week is an MSP owner talking about stretching yourself to achieve what you really want Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned a couple of example marketing agencies, including Purechannels and Marketopia Paul mentioned the outsourcing services fiverr.com, Upwork.com, PeoplePerHour.com & copify.com Listen back to episode 24 for more details about how to ‘niche’ your marketing Paul mentioned the book Unstoppable Referrals by Steve Gordon You can join Paul in the MSP Marketing group on Facebook Find out the subject and book your free place on Paul’s next Live MSP Monthly Profit Booster webinar Paul’s special guest was Justin Esgar from Virtua Consulting Group and host of the ACES Conference, talking about how to make a better business John mentioned Bruce Lee’s book Tao of Jeet Kune Do Many thanks to Jason Kemsley from Uptime Solutions for recommending the book Eat Their Lunch by Anthony Iannarino Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On April 27th Paul will be joined by Luis Giraldo from