Episode 77: Public service announcement for MSPs: Take a holiday

In this week’s episode You don’t need a beach… you don’t need to be slavered in factor 50… but you DO need a break. This week Paul talks about the new trend of never ending working – and why it’s bad for you Also on the show this week, what exactly is a ‘trust badge’ and why should your website have one? Plus there’s a brilliant interview with a special guest who has a service that can 1) stop your clients from suffering a totally preventable breach, 2) let your first line techs do third line work, and 3) create a new stream of Monthly Recurring Revenue for you Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Check out this free web tool to convert logos to grayscale so you can use them on your website as ‘trust badges’ Sign up for Paul’s entry-level Marketing Accelerator training Paul’s special guest was Andrew Eardsley from MSP Easy Tools talking about some hidden security problems in Office 365 (for more on Andrew’s story, listen back to Episode 6) Thank you to Robert Bowden from mspaccountant.com for recommending the book Chasing Daylight by Eugene O’Kelly On May 11th Paul will be joined by Rebecca Finken talking about what an ‘entrepreneurial operating system’ is and why you need one Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh, every Tuesday, for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Tilda: Hi, my name’s Tilda and welcome to my dad’s podcast. Here’s what the old man’s got coming up in the show this week. Andrew Eardley: We’ve seen quite a few examples. MSPs that didn’t know they were breached, cyber criminals were already in. Tilda: Also coming up in the show, why you should put trust badges on your website. I have no clue what those are, but I’m sure my dad will tell you. Also, he’s going to try and flog you a really good training course. And he’s going to bang on a bit about taking holidays. Anyway, I’ve got more important things to do. Here’s my dad. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: “Dad, can I have a Burger King?” “Only if you record some lines from my podcast.” “Oh, do I have to?” “Yes, you do.” Thank you for that Tilda. Welcome to this week’s podcast. And I want to stay on that kind of family theme for our first segment today because I want to ta