Episode 78: The easy way to create content for your MSP’s website
In this week’s episode If you find content writing for your website a painful and slow process, you’re not alone. This week Paul has a great 5 step process for easily creating original content Also on the show this week, should you use LinkedIn’s InMail or Messages to contact prospects? Plus there’s a great book suggestion all about how your people can drive your profits and a special guest explains why you need an ‘Entrepreneurial Operating System’ Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In talking about what kind of content to write, Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan Register for a free copy of Paul’s book Paul’s special guest was Rebecca Finken from Traction 4 Success talking about Gino Wickman‘s ‘entrepreneurial operating system’ and why you need one (also check out his book Traction) Here’s a link to the book Paul mentioned ‘The E-Myth Revisited‘ by Michael Gerber Thank you to Stephen King from GrowthForce for recommending the book Take Care of Your People by Paul Sarvadi On May 18th Paul will be joined by Bob Layton from Digital Defense talking about how to demonstrate value with cyber security protection Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Greens MSP Marketing Podcast. Paul Green: Hi. Hello, and welcome to the show. Here’s what we’ve got coming up for you this week. Rebecca Finken: A lot of entrepreneurs, they run their businesses on egos and subjective emotions, which doesn’t always give you the real true picture. Paul Green: We’ve also got a great book suggestion later on about how looking after your people better can actually help your bottom line. I’ve also got an opportunity for you to get a free copy o