Episode 85: MSPs: Avoid commission-only sales people
In this week’s episode Few MSP owners enjoy selling. And so inevitably at some point, everyone considers getting in a sales person to replace themselves. This is the right way of thinking for the long-term… but you absolutely never ever want to hire a commission-only sales person. Paul explains why in today’s podcast Also on the show this week, how do you go about getting free publicity and what do you do with it when you get it? Listen as Paul (a former journalist) helps you get the most out of the traditional ‘press release’ There’s also a fascinating conversation with an E-Learning expert – it’s an area of huge growth and you’ll discover how your MSP can benefit Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul spoke more back in Episode 72 about why and how to use a ‘phone person’ Find out more about Paul Green’s MSP Marketing Edge (that includes monthly press releases) Set up a Google Alert to help you track media coverage Read more about the research surrounding the future value of the E-Learning market Paul’s special guest was Derek Morgan from Nexon Asia Pacific talking about how to train your clients to buy more (find out more at Clip Training) Many thanks to Bob Layton from Digital Defense for recommending the book Smarter Faster Better by Charles Duhigg On July 6th Paul will be joined by the online marketing consultant Joey Donovan Guido, talking about how to get more traffic to your website Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing podcast. Paul Green: Thank you so much for giving me your ears for the next 20, 25 minutes or so. Here’s what we’ve got coming up in today’s show. Derek Morgan: Users can actually go onto that platform and easily search and find the answers to the questions that they’re after. Paul Green: We’re also going to be talking about why your MSP should be sending out regular press releases to your local media and to news blogs. Plus we’ve got another book suggestion at the end of the show, and we’re going to be telling you about a competition we’re doing next week to win an incredible prize. Voiceover: Paul Green’s MSP Marketing podcast.