Episode 87: How to launch a new security bundle
In this week’s episode With all the security news over the last few weeks, you’ve put together a new security bundle and now you want to launch it to your clients and prospects. It’s great you’re excited about the new stack you’re selling, but how do you get others to care about it? Especially when they’re “uneducated” about security matters, compared to you. This week on the show Paul gives some great advice on educating clients and prospects so your offering sells itself Also, do you get stressed about recruitment? If you’re finding it hard to attract the right kind of future employees, here’s a different way to look at recruitment Plus Paul’s special guest this week is an expert in turning OK businesses into highly sellable businesses. It’s an awesome approach because it can make your MSP even more profitable and enjoyable to run, whether you want to sell it now or not Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Register for a free copy of Paul’s book Paul’s special guest was the business guide Steve Preda, bringing his book to life called ‘Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business’ During the conversation Steve mentioned the great books ‘The E-Myth Revisited‘ by Michael Gerber and Traction by Gino Wickman Try Steve’s buyability assessment Many thanks to Nancy Sabino for recommending the book The Power of Introverts in a World That Can’t Stop Talking by Susan Cain On July 20th Paul presents a special extended podcast with featuring Jamie Warner, CEO of eNerds and Invarosoft. The show will take a deep dive into how Jamie built his MSP to over $9 million in revenue Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: I’ve got a cracker for you toda