Episode 92: Is it a waste of money to build your MSP’s brand?

In this week’s episode Do you want to be the Nike, Apple or Tesla of the MSP world – a brand that people want and talk about all the time? This week Paul talks about branding for MSPs and what you should focus on In a related subject, how do you stand out in a vast ‘field’ of other MSPs? The answer is to be a purple cow, and Paul explains what it is, and how to use it to grab your prospects’ attention Plus Paul’s brilliant guest this week explains how you can sell co-managed IT and work alongside your clients’ internal IT departments Featured guest Thank you to Greg Jones from Datto for joining Paul to talk about how MSPs can to sell co-managed solutions. Greg Jones is Business Development Director for Datto within the EMEA region. He has worked in the IT sector for the past 20+ years, providing clear and visionary management approach to the development of IT in many sectors/organisations. Greg started his career in IT for the public sector after securing a senior IT management position within the local authority he then went on to private consultancy whilst working with many cutting-edge technologies for public and private sector. Greg is extremely passionate about the MSP landscape & loves working with business owners / Partners of Datto to drive strategy and growth. Connect with Greg on LinkedIn. To access free business advice from a panel of 40 industry experts (including Paul), you can email [email protected] Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing how to make your business stand out, Paul mentioned the book Purple Cow by Seth Godin Find out more about Paul Green’s MSP Marketing Edge Greg Jones mentioned the free MSP business advice available by emailing [email protected] Many thanks to Joey Donovan Guido from Cuppa SEO Web Design for recommending the book Essentialism by Greg McKeown On August 24th Paul will be joined by Nick Moran from Powernet, talking about he grew his MSP in a dramati