Episode 95: Special: An MSP web traffic explosion

In this week’s special episode There’s no point having an amazing website… if no-one ever sees it. Getting the most out of your website is Paul’s main theme in this week’s special episode Listen for 10+ free or low cost ideas to attract more traffic to your site. So you can turn the visitors into leads, prospects and clients This deep dive into increasing web traffic touches on many tactics, including social media, reciprocal promotions, client referrals, public relations, promotional items and paid for advertising Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In this special episode Paul mentioned Google Analytics as way to find out how much traffic you’re currently getting The service Stannp was mentioned for sending automated physically printed materials Register for a free copy of Paul’s book You can join Paul in the MSP Marketing group on Facebook On September 14th Paul’s special guest will be Colin Knox from Gradient MSP, talking about how best to deal with your client’s data security compliance Got a question from the show? Email Paul directly: [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is an MSP Marketing Podcast special. Paul Green: Hello, welcome to a very special episode of the MSP Marketing Podcast. This week, we’re doing a deep dive into a subject that many people don’t talk that much about web traffic, because getting your website set up is almost the easy part. And there’s loads of places you can go for help getting your website perfect. But actually you’ve got to get traffic to your website. And then you’ve got to turn that traffic into leads, and those leads into prospects and those prospects into clients. And that’s the difficult, ongoing bit. If the website is the marketing engine of your business, then web traffic is the fuel. And without fuel, your website is an expensive and useless lump. So most MSP owners don’t invest nearly enough resource into driving enough web traffic. The days of setting up a website and people just getting to it, just visiting it, they ended, I don’t know, 20,21 years ago, the turn of the century. Paul Green: These days, your website will just sit there unvisited. So the trick is to focus on quality and not quantity. You don’t need 10,000 unique visitors every single week. You just need 50 to 100 highly targeted, relevant people every single week. The people who are most likely to go on to become great clients for your MSP. Now, as a side note, if you don’t know how many unique visitors your website currently gets, or even how many pages they view or anything like that, then install Google Analytics. It’s free, of course. It is a bit hard to read, but it gives you an insight into what’s happening in your website. And there are a lot of much more user-friendly alternatives to Google Analytics out there. If you just go and Google some, you̵