How to Communicate with the Media

  The media… it can be a love/hate relationship at times. We see a new publication talking about a medical breakthrough sensationalized in the media and our patients may get the wrong impression of what the impact really is. A perfect example of this was when the ‘concussion blood test’ approval by the FDA became news. Unfortunately, this was not correctly messaged and my response to it on social media was my first viral tweet I had as an effective rebuttal to offer further clarification as to what was actually happening. However, I’ve had great interactions with the media over the years and do have a deep appreciation for having been involved in journalism and the media in high school and college and now with a son in college pursuing that field. But how should we approach the media as health care professionals? What should you do if you have been requested to provide a comment or be interviewed by the media? Well, you are in luck, as I have a media communications expert on the podcast today to answer those questions and more.   The Pediatric Sports Medicine Podcast Links Bar:  Subscribe via Apple Podcasts |  Subscribe via RSS Feed |  Facebook Page |  Twitter Page |  Stitcher Page Find Even More Ways to Listen & Subscribe via The Podcaster Matrix!     The ultimate success for every podcaster – is FEEDBACK! Be sure to take just a few minutes to tell the hosts of this podcast what YOU think over at Apple Podcasts! It takes only a few minutes but helps the hosts of this program pave the way to future greatness! Not an Apple Podcasts user? No problem! Be sure to check out any of the other many growing podcast directories online to find this and many other podcasts via The Podcaster Matrix!     Housekeeping -- Get the whole story about Dr. Mark and his launch into this program, by listing to his "101" episode that'll get you educated, caught up and in tune with the Doctor that's in the podcast house! Listen Now! -- Interested in being a Guest on The Pediatric Sports Medicine Podcast? Connect with Mark today! Links from this Episode: -- Dr. Mark Halstead: On the Web -- On Tw...