#40 - Psychology in marketing: manipulation or understanding?
Interest in the link between psychology and marketing is rising. But should we be concerned about this?Using social proof, scarcity, reciprocity, loss aversion and so on… These are all psychological tricks we’re sensitive to, no matter whether we’re aware of them or not.But what are they being used for? To increase conversions?Doesn’t that limit what we know about the importance and value of psychology?It might seem like it’s new and clever to turn marketing into a form of neuroscience, but when the progress in psychology and neuroscience in terms of awareness is one of the most exciting things so far this century, it doesn’t really feel right.I’m starting to see a lot of BS around these important topics because, like always, some greedy marketers are using the principles to influence behavior instead of doing what really matters, which is to understand people’s behavior.What’s up with all these businesses thinking they’re going to change the way people behave?? They need to stop the ego trips and come back down to earth.If your ambition is to deliver a good CX that helps customers while growing your business, then your first concern shouldn’t be how psychology can help you trick the people in your funnels.Listen to the podcast and discover the 10 behavioural drivers that will transform the way you help your customer and stop the short term tricks!Or, if you’re short on time, I’ve also condensed all the key tips – FAQ style – in a summarized, quick-read version right here.Useful links:Sign up for the free CX Crash CourseSign up to my weekly newsletter, the only CX newsletter that helps you to design your career in the most radical human way.Download for free the ultimate list of questions to understand your customer!Every week, you’ll find a new episode in your favorite podcast player to feed your thoughts.In the meantime, if you want to discuss, ask me a question or react to a topic, I’m easy to find on Linkedin, Instagram & ameliebeerens.com