EP294: How to Build Campaigns for Massive Scale Using The Ads Lab™

Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon). RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Tier 11 is Hiring! | Careers at Tier 11 How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic Get one month of FREE blogging from BKA Content The eCommerce Segmentation Handbook | Sendlane Facebook: About the Data-Driven Attribution model Facebook blocks users from sharing news in Australia Apple: IDFA iOS 14 Change Coming Early Spring The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review. Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:New Ecommerce Strategies Webinar

Om Podcasten

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.