How We Got a 22% Drop in CPA & a 50% Increase in New Donors Using Content First

In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to policy issues with Meta and Google. The episode offers valuable insights on integrating blog and platform campaigns, selecting the appropriate campaign objective for video content promotion on Facebook, and providing value to warm audiences to boost sales. It's a must-listen for marketers looking to enhance their conversion optimization strategies.In This Episode, You'll Learn:00:00:00 Perpetual Traffic Podcast: Insights with Ralph Burns and Kobi Topaz00:01:12 Embracing Family Life: A New Perspective on Success00:06:45 Content Marketing Success: Boosting Donations and Reducing CPA for Charities00:10:56 Navigating the Customer Journey in E-commerce00:12:03 Beyond Conversions: Unlocking Website Conversion Strategies00:14:47 Content + Pitch: Maximizing Marketing Impact in Blog Posts00:19:16 The Power of Persuasion: Inspiring Donations through Articles00:22:56 Traffic Harmonization and Credit Repair: A Performance Max Case Study00:27:44 Efficient Integration: Tips for Blog and Platform Campaigns00:30:38 Scaling for Growth: Strategies for Brand Success and Customer AcquisitionTool Mentioned:Tiereleven JobsCredit Repair CloudSmile TrainLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite Tier 11 Data Suite AppSumo - 13% off with code traffic13Tier 11 Data Suite