The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)

Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and Kasim offer great advice about structuring sales and marketing to drive business growth and ensure long-term success. This episode is a must-listen for business owners and marketers alike, offering strategies to not only attract but also retain customers, thereby fostering sustainable business development.Chapters:00:00:00 - Kickoff: Welcoming Listeners to the World of Perpetual Traffic00:01:40 - Synergy or Silo? Debating Sales and Marketing's Best Fit00:03:55 - Digital Marketing Maze: Navigating Complexity for Success00:05:01 - Align for Impact: Why Sales & Marketing Need to Be In Sync00:09:29 - Evolving Roles: Adapting Sales and Marketing for Growth00:12:37 - Seamless Handoffs: Bridging Sales to Operations for Efficiency00:18:35 - Unified Incentives: Crafting Harmony Across Departments00:21:27 - Retention Mastery: Keeping Customers in the Long Run00:22:08 - Meet the Retention Specialist: Your Business's Best Friend00:24:11 - The Personal Touch: Revolutionizing Customer Retention00:26:15 - Client Success Revolution: A Department Dedicated to Keeping Customers00:30:27 - Retention Systems: Building Effective Strategies for Loyalty00:36:57 - Wrapping Up: Key Takeaways on Retention and Achieving Business ExcellenceLINKS AND RESOURCES:Episode 576: (Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’tEpisode 577: (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’tPT TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

Om Podcasten

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.