The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touches like handwritten notes. Tune in to hear Ralph and Lauren’s fresh perspectives on how to build stronger, more profitable customer relationships. Chapters:00:00:00 - Kicking Off with Laughs and Penultimate Introductions00:01:00 - The Tale of the T-Shirt: Adventures in Penis Memorabilia00:03:27 - From Laughs to Leads: Diving into Marketing Performance Indicators00:07:40 - Unpacking Customer Lifetime Value (LTV) Like Never Before00:11:51 - Beyond First Sales: Strategies to Keep Customers Coming Back00:14:00 - Avoiding the Pitfalls of Discounting00:17:30 - Personalizing the Customer Experience00:19:15 - The Role of Email in Boosting Repeat Sales00:20:58 - The Art of the Follow-Up: Email Reorder Sequences Done Right00:22:14 - Welcome Sequences: Turning First Impressions into Lasting Loyalty00:23:43 - Ensuring They Actually Use It: Steps to Boost Product Consumption00:29:06 - Retargeting Magic: How to Bring Customers Back for More00:34:07 - The Customer Experience: Little Touches That Make a Big Difference00:37:22 - Personalizing the Post-Purchase: The Power of Handwritten Notes00:39:27 - Wrapping Up: Final Thoughts and Key TakeawaysLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeThe Icelandic Phallological Museum[SWIPE] Download The Perfect Welcome Email TemplateEpisode 613: What Are Marketing Performance Metrics™ & Why Are They Important?Search John Moran on PT WebsiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect...