Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu

We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You’ll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don’t miss this episode if you want to level up your marketing game!Chapters:00:00:00 - Buckle Up: How to Navigate the Marketing Maze of Attribution00:02:52 - Data Dilemma: How to Achieve Attribution Accuracy Amidst the Noise00:05:46 - Level Up: Marketing Strategies for the Digital Savvy00:09:29 - AI Demystified: The Truth and the Hype of AI in Marketing00:15:51 - AI Empowered: The Ultimate Guide to Next-Level Marketing00:18:42 - AI Disrupted: How AI is Changing the Game of Business and Innovation00:21:36 - Social Media Magic: How to Boost Your Business Visibility Online00:22:37 - SEO Reinvented: The Rise and the Promise of Programmatic SEO00:24:54 - Impact Amplified: How to Leverage In-App Advertising for Your Business00:27:09 - Leadership Matters: How to Lead Your Business and Marketing to Success00:36:43 - The Future is Now: How to Prepare for the Next Wave of MarketingLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:New Ecommerce Strategies Webinar

Om Podcasten

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.