159. Ashley Rawlins, Rawlins Law - Take Control with Value Driven Marketing

Ashley "Car Crash Ash" Rawlins (@rawlinslawapc) is a tireless fighter with huge ambition. She takes on cases that others won't and is on a mission to make her firm, Rawlins Law, a household name. Competition in the personal injury space remains fierce as ever. To climb to the top she developed a value driven, authentic brand from the jump. She continues to refine her message and offers a concierge level of service, giving her cellphone number out to every client. Listen to the end for a special Easter egg from Ashley. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Ashley Rawlins Linkedin Ashley Rawlins Instagram Rawlins Law Website What’s in This Episode: Who is Ashley Rawlins? What does it take to make a law firm a household name? How marketing changes as a firm grows. Understanding your ideal client and marketing to them directly. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels