202. Joshua Lisec — Toolkit: Authority Books, Strategic Positioning and Turning Readers into Clients

You may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you need an “Authority Book”. This special style teaches the reader everything they need to know to help themselves. This advice must be step-by-step, un-Google-able, and un-ChatGTP-able. This book is SO compelling that the reader wants to work with you - and only you - before they put it down. Today’s guest can help you do just that. Joshua C Lisec (@joshualisec) has ghostwritten nearly 85 books across multiple industries. He has extensive experience helping attorneys get more clients and establish themselves in their market. His calculated approach can help you too. Today, Joshua breaks down his three-phase system that consistently builds authority.  Tools in this Episode: Three phases of writing an Authority Book — Phase one: Market Research - Identify high-demand topics in your niche. Learn what readers struggle with most. Phase two: Talent Stack Analysis - Catalog your credentials, experiences, and stories to uncover the unique value you provide.  Phase three: Book Positioning - Draw from the first two phases to create a book that informs readers AND converts them into clients.  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Joshua C Lisec LinkedIn  Joshua Lisec Website  Joshua Lisec Instagram  Joshua Lisec Twitter What’s in This Episode: Who is Joshua Lisec? How can a ghostwriter help speed up the process to becoming an authority? What to so when the assembly line approach fails in book production? How to write a book that is in the 99th percentile of persuasion. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels