Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons.  Today we learn from one of the battle-tested titans of personal injury - Alexander Shunnarah (@alexander_shunnarah). His Alexander Shunnarah Trial Attorneys (@alexandershunnarahlaw) empire spans 24 offices across 18 states, with a team of 500 strong, including 143 lawyers. We're talking about a firm that's recovered over $1.5 billion for its clients.  Over the past 23 years, traditional marketing has laid the groundwork for his national success. We'll dive into his billboard strategy, which has become the stuff of legend, and get his insights on balancing volume with high-stakes litigation. Alex shares what it truly means to be the best option for your clients. We explore how he's built a team of legal thoroughbreds and built up a war chest with over $50 million. His team is ready to throw down anywhere and at any time.  Hear Alexander live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMALEX Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels