#10 Just Wears - D2C Underwear brand with balls
Guest Angel Samira Ann Qassim founded Pink Salt Ventures to back purpose-led female founders. She invests early stage and is sector agnostic. Prior to investing, Samira gained experience as a successful tech founder and global brand strategist. Samira joins me to listen to and question Alex and Yang's pitch, Just Wears. Fresh from their appearance on TV's Dragon's Den, husband and wife team, Alex & Yang looked at disruptive brands such as Away and Harry's, who disrupted old school industries, and thought men's underwear has remained unchanged and unchallenged since the dawn of time! Can their ballsy and tongue in cheek marketing and very impressive early revenue, convince us that this is an industry ready to turn away from Justin Bieber and his Calvin Kleins? A great focus on D2C, social media marketing pillars and whether the stand out feature of being environmentally conscious is an important purchase trigger for all industries. *The sound on my mic isn't perfect in this episode. I hope it doesn't affect your enjoyment of the podcast. Brought to you by my Startup Playground, Horseplay Ventures - www.horseplay.ventures Just Wears - https://just-wears.com/ Pink Salt Ventures - https://pinksaltventures.com/