PMA Takes on Tech, Episode 16: Driscolls and Plenty: The best of GxE and beyond!

Join the conversation with Nate Storey of Plenty and Scott Komar of Driscoll’s about their R&D collaboration. Driscoll’s and Plenty are partnering to bring berries with superior flavor to all regions of the world.  Plenty will incorporate Driscoll’s proprietary genetics and berry expertise into its advanced, indoor farming technology using its plant science, data science, and robotics expertise. Through this controlled environment, Plenty can consistently deliver great flavors from Driscoll’s varieties, while also optimizing for texture and size. The indoor environment allows companies to meet the future needs of consumers worldwide, including geographical locations that are not hospitable to growing strawberries.