The Podcast Strategy for Finance Experts to Attract Pros and Avoid ETF Risks with Stephen Clapham

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we’re diving into the world of investment research and financial education with Stephen Clapham, founder of Behind the Balance Sheet. Stephen shares his journey from being a partner and head of research at two multi-billion-dollar hedge funds to founding a consultancy that helps both professionals and private investors navigate the complexities of stock market analysis and investing.Stephen explains the purpose behind his podcast, which started as a way to connect with young aspiring analysts but ultimately gained a strong following among professional investors. He discusses how his conversations with top-level industry experts and his deep understanding of financial analysis create meaningful, high-quality content. He also shares the challenges he faced in launching his podcast, including his initial resistance to podcasting, the process of finding sponsors, and how he balances podcast production with his other business commitments. Whether you're an aspiring analyst or an experienced investor, this episode offers invaluable insights into the world of professional investing through the lens of podcasting.What You’ll Learn in This Episode:The journey of Stephen Clapham from hedge fund research to creating Behind the Balance Sheet.How the podcast evolved from targeting young professionals to attracting an audience of seasoned investors.The importance of thorough research and preparation when interviewing top industry experts.The challenges of securing sponsorships and creating a professional, valuable podcast.Insights on the future of investing, including ETFs and the risks of investing in index funds today.Episode Breakdown with Timestamps:[00:00] – Apple’s $3 Trillion Valuation and Production Shift to India[00:35] – Meet Stephen Clapham: From Hedge Fund Partner to Founder of Behind the Balance Sheet[01:13] – Behind the Balance Sheet: Stephen’s Investment Research and Training Consultancy[04:05] – Reaching Professional Investors vs. Young Analysts[06:37] – Why Professional Investors Are Listening to the Podcast[10:04] – Overcoming Resistance: Launching the Podcast After Initial Hesitation[12:49] – The Importance of Thorough Research and Preparation for Quality Content[14:10] – Why Stephen Only Records Once a Month[14:34] – The Time Commitment: How Much Effort Stephen Puts into Each Episode[20:37] – The Challenge of Commercializing the Podcast and Finding Sponsors[29:15] – The Impact of Stephen’s First Sponsor: Sentio’s Return on Investment[33:02] – The Challenges Apple Faces with Production Shifts and Rising CostsFollow Stephen Clapham:Stephan Clapham: https://www.linkedin.com/in/behindthebalancesheet/Twitter/ X: https://x.com/steveclapham/Behind the Balance Sheet: https://behindthebalancesheet.com/Follow Hussam & Guillaume:Hussam on LinkedIn: