How to Promote a Podcast Without Social Media or a Marketing Strategy

What are the best ways to promote a podcast? This is a question every podcaster has asked at least once and a problem that you come back to again and again after trying and failing with different promotional strategies.Stop Focusing on Sharing EpisodesToday, I'm going to flip podcast promotion on its head and show you how you are trying way too hard. In podcasting, we have a lot of things backwards and this idea of podcast promotion is one that we completely mess up on an ongoing basis. Don't promote a podcast the average wayYou see, once you have your own show the average podcaster goes on the hunt looking for someone to interview on their podcast. Then the podcast host schedules an interview and sends the guest their list of questions. Then the day of the interview rolls around and you connect with your podcast guests, ask your questions and then have what you feel like is an awesome discussion with the guest and you feel like you've made a great podcast.Eventually, the podcast gets published to your own audience, and then you go on a hunt across the internet looking for more podcast listeners and places to promote this interview to. You feel like if you can just get the interview in front of enough people, that surely some of them will be interested in the topic and listen to the show. Then your will have a successful podcast.Podcast Audience Pattern InterruptHave you ever been out an about in your daily life of running errands and taking care of your household, and have a mundane task like pumping gas at the gas station turn into a weird encounter when a sketchy character walks up to you while you are pumping gas, and they have a gold chain or a watch or something else that they perceive as valuable, and the want to unload it to you because they need the money?Well, this is kind of how the rest of the internet views your efforts to promote your podcast on your social channels. Your target audience isn't looking for or wanting your content, but yet you show up in the least likely of places, trying to shove your podcast content in the face of potential listeners, and promising them they will love it if they just listen to it.You Don't Create TrafficHere's what you have to realize about the internet. Everyday there are thousands of people online who are searching for specific types of content and they would love to come across some of the topics you talk about in your podcast.You are not a traffic creatorTraffic on the internet already exists. There are a few things you need to know to capture this existing traffic.It isn't your job to create traffic to your podcast episodes. Podcast directories already get all the traffic you could ever need. It's like pulling teeth to get people who are uninterested in your podcast topic to become new listeners based on your promotional efforts with social media posts. You will continue to fall flat on your face if you think that sort of podcast marketing and promotion will get you new listeners.Spamming Your Podcast Links Isn't CoolIt's time consuming to cross promote your episode links on all the social media channels where you could possibly find podcast listeners.It won't and it will only leave you frustrated and exhausted to go about podcast discovery this way.A better way to create content is to realize that there is already tons of traffic for your niche that is on the internet everyday. You just have to get your podcast in front of that traffic and it's not always to promote a podcast with spammy links.You just have to focus on podcast SEO instead of social media ads or other podcast growth methods.Jumping In Front of an Existing Audience What is that traffic looking...