The One Thing Every Business Needs to Survive

Learn how to get more leads for your business by implementing a simple change to your website. In this episode, Christy Haussler shares how she was able to increase her conversion rate and get more leads by making a small change to her website."If you don't have a reliable way to generate leads each month, then I would question whether you might have whether your business is very sound at all."I was having a conversation with some fellow podcasters about the fact that many of us have a hard time monetizing our podcasts. We all agreed that it's a universal problem and that we need to find a way to fix it. I shared with them an example of how I recently had to go back to the basics in my own business in order to increase my conversion rate. In this episode, you will learn the following: 1. How much does it cost to acquire a customer? 2. How can you recapture leads that fall out of your funnel? 3. How to shorten the time between when someone begins planning their podcast and when they're ready to launch? Resources:Join the Podcast Monetization Challenge - Sign up here!Follow me on:Facebook: https://www.facebook.com/cahaussler/YouTube: https://www.youtube.com/channel/UCGf3vX8ihoVMibG6FdQXb1ATwitter: https://twitter.com/Team_podcastLinkedIn: https://www.linkedin.com/in/christyhaussler/Website: https://teampodcast.comTranscript:Alright, so today I'm going to talk to you about something that I have struggled with and still am struggling with. And you are too, probably because almost every person that I talk to and every consultation I do, those people have the same problem too. So it seems to be kind of universal. So why don't we talk about it? I'll tell you what it is and how we can fix it right after this. Hi there. Welcome to Podcast Monetization Secrets and I am Christy Haussler and in case you haven't met me yet, I'm the founder of Team Podcast. We're a full service podcast production company and for the last four ish years we have just been going deep, deep, deep on Monetization. And I'm glad that it's now on your radar too, because I firmly believe that we need more podcasts making money. And I've just made a decision in my life that I will not start another podcast unless it can be monetized, unless it's going in that direction. And I'm not saying if you aren't starting it for money that you're wrong, it's just that's not where I'm heading. I think too many people have started podcasts with the hope of making money and they never knew how and they don't know where to go from. I've gotten started and so I don't want to put any more people in that situation where we continue to have podcasts every single month that fade away. And right now it is a good time for us to sometimes go back to the basics. And part of the reason I say this is because you might have felt a little bit of a crunch with like maybe even your revenue dollars or ad dollars or other campaigns that you're doing and money that you're spending on. And you think, how is it that I'm not getting the value that I once did for the money that you're spending? Right? I mean, I think we're in a situation where we're feeling that on every aspect of what we're doing. And so many times when we get in a situation where we can't just rely on throwing money at it and throwing money at an ad campaign to get it to convert, many times we have to go back to the basics. And I'm going to tell you about a situation where I've had to go back to the basics on a couple of things and it really has been a lesson that I'm like, I knew this and I just ignored it and it wasn't even on my radar. So putting it out there on your radar today, we're going to talk about it and make