Use Podcast Webinars to Monetize

When you monetize a podcast, you basically have 3 options:You can monetize yourself and your contentYou can monetize your guest You can monetize your listenersIf you are playing the numbers game, you have better odds of monetizing your listeners, because there are probably thousands of them. If you try to monetize your guests, you probably have a total addressable market of less than a hundred. And, if you try to monetize yourself and your content, then you really are putting all your eggs in the one basket that is YOU!So today, I’m focusing on the method of monetization that we talk about the least and that is monetizing yourself and your content.If you’ve ever just wanted to create content and be paid for your work as a podcaster, then this method is for you.This method relies heavily on your skills as a podcaster and an interviewer. So let me paint a picture of what this method of monetization actually looks like.I like to call this method of monetization the Podcast Webinar.Now, with this type of monetization:You’ll still bring on guests that you want to interviewYou’ll still talk about topics that will provide value to your listenersHowever, you will be more focused on the results you can get for your guests.You’ll be spending more time ahead of the interview figuring out how you will use your platform to shine a light on the guests' offer, and you’ll want to get as many of your listeners to convert on their offer as possible.Your success would be measured in how many sales the guest gets after the podcast airs.Many guests actually may actually need this service that you will be providing with this monetization method.Remember, you’ve already done the work building your audience for a specific niche or topic, so that’s a highly desirable audience for lots of other businesses in your niche to get in front of.But, let’s also not forget that you have been creating value since the outset of your podcast, so you deserve to be paid for your hard work.This type of monetization could be worked out in a couple of ways:You could charge a flat rate for this service and then do everything in your power to make sure the guest makes anywhere from 3x to 10x what they paid you.You could handle it like a joint venture and not charge anything up front and then do a 50/50 revenue split of the sales made because of your podcast webinar.Let me give you an idea of how you could carry out this type of a monetization strategy:Focus on building your skill set as an amazing podcast host where your only goal is to provide enough value to the audience that you make them extremely thirsty for the solution that your guest will provide.Find guests that have amazing offers that will benefit your audience and who already have a track record of success in getting the transformation your audience wants.As a host, your pre interview time should be spent becoming familiar with the guest’s offer. You should go through and read the testimonials you can find for the offer and the transformation it promises. You would want to guide the guest through this process unlike any podcast interview they have ever prepared for. Make sure you have a unique url just for this event that is completely trackable by you.Go through their “funnel” and see what the guest experience is and make sure they do a good job of selling the product. If not, make them fix any deficiencies.Understand the target audience, the problems they currently have and how the guest can solve them.Become completely invested in their success pitching their product on your podcast. Remember, their success is directly proportional to the value...