You’ve Got Email Opt-Ins, Now What?

You know I always say that email opt-ins are way more important than downloads in the podcast world, but what should you be doing once you get an email address? The answer to that question is a real problem for most podcasters.Hey Everyone! This is Christy Haussler, CEO and owner of Team Podcast and I’m your host here at Podcast Monetization Secrets. I just want to welcome you to the podcast and let you know I’m glad you found your way here because this is exactly where you need to be to get access to all of the BEST ways YOU can monetize your podcast.In case you don’t know me, I teach podcasters just like you to monetize their podcasts and how to break free from giving away their content or getting stuck in what I call “free content creation mode”.So be sure to subscribe to the Monetization Secrets Podcast from on the platform from which you listen. AND be sure to join us at TEAMPODCAST.com to keep up with the latest podcast monetization secrets, trends, and to sign up for our superb podcast production and podcast monetization services. My team, hundreds of satisfied clients, and I guarantee you will be glad you did!So whether you’re looking for podcast editing, show notes, marketing funnels for your podcast, or any other thing podcast-related, Team Podcast will meet your needs and EXCEED your expectations! So, once again, check us out at www.TEAMPODCAST.com.Lately, as I’ve been pivoting Team Podcast more towards helping podcasters monetize through evergreen sales funnels, I’m coming across a glaring problem. To be honest, I know exactly why it’s a problem, because I have also been plagued by this problem. The problem is not knowing what to do with your email list once you begin building one.Now, for the die-hard marketers, this is really an unbelievable problem, but to the average business owner, and the average podcaster, it’s a huge gaping hole in our strategy.So first of all, let me tell you the things I think are the root causes of this problem.#1 - First of all, it feels like it’s a place where you should be creating more content. In other words, we aren’t emailing our lists because we either don’t have the time to create more content to send out. I mean, you’re probably already behind on creating content for your podcast and adding something else is just not possible.#2 - Many of us have a technology barrier to making this happen. So, either you’ve got your systems duct taped together trying to function as a cohesive machine and it just doesn’t work. You don’t know what to switch to that will solve this problem without creating a new learning curve for you.#3 - Another reason we aren’t engaging with our email list is because we have a resource issue. Whether that resource is that we don’t have a team member to take over the tasks of email marketing for you, or maybe because you have not made the financial investment in the systems to help automate this process and make it easier.Investing in keeping your email list engaged and ready to hear from you is one of the best investments you will make.If you are subscribed to an email list, where the list owner is active and sending out interesting content and compelling offers regularly, I can guarantee you they have help in making this happen.This is a problem that we all need to get a handle on asap because the more you grow your list, the bigger the problem becomes.I’ve got several new clients that we are doing podcast production for and building marketing funnels for. In consulting with them to assess where they currently were in their marketing journey, they universally knew that their level of engagement with their lists was lacking.They had no process in place to regularly email their list interesting content. And...