Personal Brand Building Through Better Storytelling with Rob Biesenbach

Who here loves PowerPoint? Anyone… yeah, us too. On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach understands the power of storytelling to captivate audiences and drive meaningful change, and firmly believes that traditional presentation methods like the aforementioned Death by PowerPoint and basic info dumps are no longer effective in engaging modern audiences. Specializing in business-to-business (B2B) strategies via peer-to-peer relationships, Biesenbach encourages individuals in business to craft compelling narratives that blend engaging topics with personal experiences that resonate deeply with their audience, fostering genuine connections and driving positive outcomes. "You're doing more than presenting information,” Riesenbach explains. “You are trying to change minds... maybe even change lives." McKinney and Biesenbach also discuss his bestselling book, Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results, insider tips on his writing journey and how he equips leaders with the tools and techniques they need to become more persuasive and authoritative communicators. By doing so, individuals can build their personal brands, drive meaningful change and make a lasting impact in their organizations and beyond. SPONSORS: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. GIVEAWAY ALERT!!! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy.  Enter to win this exciting package of goodies to start building your influence today!