Priscilla and Friends - Collaboration is the New Competition

Goodbye competition…Hello collaboration! 2020 has been full of learnings, but if we’ve benefited anything from this year, it’s this new mantra - “the only way forward is together.”  In this video podcast, Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney, is joined by Sarah Kotva of Fieldwork, Melanie Courtright of Insights Association and Lisa Wilding-Brown of InnovateMR. The group talks about leaving behind the mentality of scarcity and how doing good for more people - even your competitors - can work in your favor strategically.  This special video podcast is available to view here! Each one of these insights powerhouses shares how they collaborate with colleagues outside their companies - sharing the pitfalls and benefits.  Want to take part in moving your industry forward? Tune-in for collaboration tips.  A bit about our guests: Sarah Kotva, Vice President at Fieldwork Sarah is a proud Fieldworker. Her day-to-day includes connecting the dots for clients and ensuring site visits and projects run smoothly across their 15-locations across the nation. Fieldwork is a company created by researchers for researchers with state-of-the-art focus group facilities, qualitative respondent recruitment, online qualitative platform for remote research and global project management services.  Melanie Courtright, Chief Executive Officer at Insights Association As CEO, Melanie leads the Insights Association, the leading voice, resource and network of the marketing research and data analytics community. The Insights Association helps its members create competitive advantage by investing in quality standards, legal and business advocacy, education, certification and direct support that enables its members to thrive in an evolving industry and drive business impact. Lisa Wilding-Brown, Chief Research Officer at InnovateMR Lisa is a motivated and personal business professional with 2 decades of experience developing research communities and panels. She has a talent for quickly mastering technology and innovative approaches which foster customer loyalty and retention. She routinely collaborates with industry organizations, competitors, and clients alike - all in pursuit to improve the industry and accelerate innovation for mutual benefit.  Sponsors: Multilingual Connections Are you conducting global research or marketing your brand to a multilingual audience? Reach out to Multilingual Connections for translation, transcription, voiceover and subtitling services in over 75 languages. Linguistic accuracy meets cultural nuance meets friendly and responsive service. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com.  Gazelle Global  Global sampling, field management, data collection and more - Gazelle Global’s ad hoc services give you access to global experts as an extension of your team, without the extra overhead. Their team is ready to lend their expertise to complete projects to your specifications today. Visit their website to learn more!