Special Sauce: What Makes a Good Branding Strategy

Have you ever wanted your customers to spend twice as much money with you? In a compelling study, Capgemini found that users who feel a connection to a brand spend twice as much money as those who don't. Priscilla and Leighton made a pact during this episode not to bury that important statistic, and here it is right at the top. Huzzah! We've been trained to hear the word "branding" and think about color palettes and typography choices. In reality, branding is a much broader subject that extends beyond visuals to encompass a wide range written, spoken and visual communication both internally and externally. In this episode, Momma Bird and CEO Priscilla McKinney talks with VP Leighton Cordell about what makes a good branding strategy and how it facilitates the aforementioned "connection" to brands. Some of the components discussed include consistency, flexibility, emotion, and employee involvement.  Small birds namedropped in this episode:  William Clift (the beautifully designed stairs with the LBM Core Values for which there is currently no documentation) Corey Mitchell (the emotionally-connected videos that make us laugh and cry) Jarrod Connolly (the beautiful story-driven photography that also sometimes makes us hungry) Recommended Reading from this episode:  5 Signs Your Brand Needs an Overhaul Loyalty Deciphered - How Emotions Drive Genuine Engagement SPONSORS: The Market Research Podcast Award is back! And it’s time to nominate your favorite kick-ass market research podcast for a chance to win the coveted title of MR Podcast of the Year.  Nominations are open now through June 30th and voting will open from July 1st to August 12th.  Nominate your absolute favorite podcast in the insights industry at littlebirdmarketing.com/mr-podcast-award!  The winner will be announced at Greenbook’s IIEX Behavior. Will your favorite insights podcast make the cut? -------------------- Ready to understand and engage your multilingual audience? With language services in over 75 languages, Multilingual Connections provides the linguistic accuracy you expect with the cultural nuance you need. Whether you need translation, transcription, subtitles or voiceovers, Multilingual Connections tailors their high-quality language services to fit your unique needs. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at https://multilingualconnections.com/