Taylor Swift Hits the Elusive Million Mark by Making ‘Midnights’ an Inescapable Event

On the new Billboard Pop Shop Podcast, Katie & Keith discuss all the circumstances that allowed Taylor Swift to reach that elusive million mark again, from the curiosity surrounding the album and the awareness campaign that included a prominent Thursday Night Football teaser to the positive word-of-mouth from early listeners and dozens of collectible (and clock-building) variations. Learn more about your ad choices. Visit megaphone.fm/adchoices