046: Building a Social Audience

Episode 046: Building a Social AudienceHow do you create a community using social media?This week content creator Sana Tabassum joins us to discuss her growing social community for architecture students and emerging professionals :scale (to-scale). Behind :scale is a growing group of creators that are all about sharing resources, ideas and techniques with the archi-community. The group has produced a range of digital resources across social media platforms aimed at sharing and growing together.Guest:Sana Tabassum is a content creator and Part 1 Architectural Assistant based in London. Since graduating from the University of Greenwich, she founded :scale (to-scale), an architecture blog and platform for students and young designers. Since beginning her content-creating journey, Sana has led a team to self-publish an architecture magazine, curated a virtual architecture convention for students and most recently taught a cohort-based course to help architecture students build skills during the summer.Show Links:📍 Follow :scale on social:Instagram | Facebook | Twitter | Pinterest | DiscordSana on LinkedIn:scale blog:scale magazine💻 Learn about our podcast partner Monograph:Monograph is the cloud-based practice operations solution built for architects by architects. It is easy to use, beautifully designed, and helped firms streamline operations by empowering them to see project and firm-wide financial health in a single tool.  Plan your projects with schedules, budgets, roles, and team members. Track a project’s financial health with their unique MoneyGantt which takes timesheet data and makes it simple to see whether you are on track or not.  Use firm-wide revenue forecasts to make strategic decisions. With Monograph, you never have to make a decision in the dark again. 👉 Visit Monograph now.Section Cut by MonographOn August 12, Monograph is hosting Section Cut, a virtual conference dedicated to firm owners and operation leaders. Hear from leaders at Lake|Flato, SOM, Workshop/APD, Colloqate, and more! Reserve a seat today by visiting sectioncut.com.💻 Learn about our podcast partner

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The evolution of architectural practice has been relatively slow towards change, yet modern shifts in business and design management have prompted today’s leading architects to rethink how they work. On Practice Disrupted, Evelyn Lee, an architect, design strategist, and Senior Experience Designer at Slack, and architecture business strategy consultant, Je’Nen Chastain, set out to illuminate the future of the profession to help architects remain relevant and valuable in a changing world. They will explore how technology, cultural shifts, and emerging best practices are prompting firm owners to assess their business models and make adjustments in their studios. Each episode features an industry leader, and together our hosts will explore the new frontier of architectural practice.