Global Privacy Control - The new web-based opt-out

Opt-out rights are enshrined in many national privacy laws and regulations, which provide individuals with a right to opt-out of unwanted marketing. But this is a time-consuming process and often requires know-how and commitment. Global Privacy Control (GPC) is a new mechanism which enables anyone to easily opt out of website-based marketing. Rob Shavell, Founder and CEO of Boston-based Abine (which includes DeleteMe and Blur), explains the organisations, websites and major media group...