A bonus PRmoment podcast from AMEC’s Global Summit in Prague

Here’s a special PRmoment podcast from AMEC’s Global Summit in Prague: featuring PRmoment founder Ben Smith complete with an almost lost voice, Diageo’s Jim Alexander, AMEC chairman and CARMA CEO, Europe and the Americas Richard Bagnall and Mischief’s head of insight and strategy Gemma Moroney. We talk through the three perspectives of PR’s measurement opportunity – the client's perspective, the measurement provider’s perspective and finally, the PR firm’s side of the story. First up I talked...