Are brands underestimating the green £?

A recent survey by Fairtrade, with research undertaken by Kantar, finds 86% of shoppers want brands to be upfront about sourcing and more than half (55%) think businesses should take a ‘large amount’ or ‘full responsibility’ for protecting the human rights of workers in their supply chains. The study found that 59% of UK adults support Human Rights and Environmental Due Diligence (HREDD) legislation, while just 9% oppose it, showing strong public backing for government action and responsible ...