Barbara Bates, global CEO of Hotwire on the PRmoment podcast

This week, on the PRmoment podcast, as part of our life stories series, I’m interviewing Barbara Bates, global CEO of Hotwire. Barbara was joint founder of the independent US tech specialist Eastwick and ran the firm for 25 years before selling to Hotwire, in what was Hotwire’s parent firm Enero Group’s biggest acquisition for the agency to date. Following Hotwire’s takeover of Eastwick, Barbara became global CEO of the agency that had bought her company. Hotwire has grown significantly...