Does PR need more creative creative directors?

Welcome to this week's The PRmoment Podcast. On the show, this week is James Beveridge, founder of Made by Giants. James is one of PR's most experienced creative directors. He moved from the creative agency Further into PR in 2014 to work for Fishburn. He started Made by Giants back in 2020 and it's now a £700K B2B tech PR firm. On the show today we're going to talk about some research that James has been doing on creative directors in PR, the skill sets of good creative directors in PR...