Have marketers over-indexed on lead-gen activity and under-invested in brand marketing over the last 10 years? Giles Peddy, CEO at Missive on the PRmoment Podcast

On this week's podcast we’re talking to Giles Peddy who joined Missive last year having previously been at Lewis. We’re talking about Missive’s recent research paper which hypothesizes that brands are over-indexing on lead-gen marketing and under-investing in brand marketing. Before we start, make sure you’ve taken a look at the PRCA’s National Conference which is a face to face event and you can also watch it on a livestream if you prefer. Here is a summary of what Giles and I discussed: 1.3...