How to move from just broadcasting content on social media, to a customer engagement strategy

Welcome to the PRmoment Podcast. This week we’re chatting to Bradley Tooth, head of social media at Democracy PR about how brands can move from broadcasting content on social media to engaging with their customers and potential customers through social media. For those vintage social media users amongst our listeners - Brad was one of the guys who got blisters on his hands when 02 attempted to reply to every customer's Tweet during the early days of its Surprise and Delight strategy. Since...