How to use risk methodology in your crisis comms strategies

Welcome to the PRmoment Podcast. This week we’re talking to George Hutchinson founder of River Effra Communications about the expanding area of risk methodology in crisis communication. It’s an interesting area which takes another perspective on PR’s increasingly complex intersection with data. The central concept is to use risk methodology to model and understand the reputational consequences for an organisation if it behaves in a particular way. George set up River Effra earlier this year, ...